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BTON Financial teams up with genesis
08 April 2020 London
Reporter: Maddie Saghir

Image: Shutterstock
BTON Financial has partnered with genesis to automate trading for asset managers, helping drive greater trading performance.

The partnership is set to drive front office transformation, bringing together genesis’ ability for agile software development and BTON Financial’s independent technology and data-driven approach to outsourced dealing in the form of their ‘Smart Broker Router’.

According to BTON Financial, the Smart Broker Router improves trading performance automatically by selecting the most appropriate broker with the most appropriate execution algorithm, while at the same time ensuring full regulatory compliance.

By using the genesis Low Code Application Platform, BTON said it is able to create solutions quickly without having to write substantial lines of code, making the development and deployment of these solutions much faster, simpler and much easier to support.

Commenting on the collaboration, James Harrison, COO of genesis, said: “This powerful combination has allowed us to maximise the very latest in technology to fully optimise an asset managers’ trading performance while minimising costs. We look forward to a long-lasting relationship.”

Dan Shepherd, CEO of BTON Financial, added: “We’re delighted to partner with genesis for the benefit of the asset management industry. By harnessing the genesis low code platform and its modular and agile development approach we can respond and adapt to market developments at speed. This is in stark contrast to legacy systems that often require whole platforms to be re-engineered. We very much look forward to continuing our collaboration with genesis and bringing new, innovative solutions to the asset management industry.”
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