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  3. Asset Control rebrands as Alveo
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Asset Control rebrands as Alveo
03 December 2020 UK
Reporter: Maddie Saghir

Image: Anna Efetova/Adobe Stock
Asset Control, a market data integration and analytics solutions provider for financial services, has rebranded as Alveo.

The new name reflects the company's evolution to an integrated financial data management and analytics cloud services business.

This follows on from changes that have happened within the business since it moved to new ownership over two years ago.

During this time, the company has focused on new product innovation, upgrading its core software to be cloud native, moved to a managed services deployment model and leveraged cloud technologies to accelerate implementation timelines.

Alveo’s integrated managed service solution for data mastering and data analytics has recently been implemented by a range of new customers including Red Swan Risk.

Alveo’s CEO Mark Hepsworth explained: “By changing our name we want to signal how much the company has changed in recent years. As well as the move to cloud, one of the main trends we address is business user self-service and this has been central to our product roadmap”.

“We have also focused on closing the gap between data management to prepare high-quality data and creating analytics. To bridge these two capabilities we provide out of the box analytics and an open-source based processing environment that facilitates users creating their own analytics,” added Hepsworth.
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