Broadridge partners with OpenFin 20 July 2021UK Reporter: Maddie Saghir
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Broadridge has partnered with global fintech OpenFin to enhance the productivity and efficiency of its trading and portfolio management solution for its asset management clients globally.
As part of this, Broadridge will utilise OpenFin’s operating system for financial desktops. Asset managers using Broadridge’s portfolio and order management system will benefit from componentized apps with “highly configurable layouts and intuitive workflows”.
According to Broadridge, traders and portfolio managers will be able to manage their desktop real estate more efficiently and increase productivity.
They will be able to do this by reducing the effort and time navigating across multiple windows and screens, while rich notifications will keep users up to date with the most relevant insights.
Eric Bernstein, president of Broadridge asset management, comments: “In this ever-evolving digital environment, clients are increasingly looking for flexibility and the ability to adapt their workspaces to meet their unique needs.”
“OpenFin’s leading system, combined with our open architecture, will eliminate user friction and is another example of how we are setting the industry standard for flexible and adaptable next-gen investment operations.”
Mazy Dar, CEO of OpenFin, says: “We’re excited to be a strategic partner with Broadridge, helping clients accelerate and adapt to advanced digital workspace solutions.”
Dar adds: “Providing an adaptable interface customisable to user preferences will help Broadridge’s clients boost productivity and simplify the investment management process.”
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