RBC Wealth Management US chooses Broadridge for asset services
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RBC Wealth Management US chooses Broadridge for asset services 29 July 2021US Reporter: Jenna Lomax
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RBC Wealth Management US (RBCWM US) has selected the Broadridge wealth management platform to power its growing US business.
Broadridge’s front-to-back-office solution enables wealth management firms access and connectivity to their proprietary and third-party applications.
The platform includes an advisor desktop with accompanying advisory features consisting of asset servicing, reporting, managed accounts support and sleeve accounting, multi-market order management and trade routing.
The platform also houses a full back-office function that handles multi-currency, global clearance and settlement, as well as an integrated workflow to accelerate client on-boarding.
In addition, RBC has also integrated the programmes Salesforce and Addepar into its US wealth management business in an effort to give advisors better client insights and performance reporting.
Michael Armstrong, CEO of RBC Wealth Management US, said: “We’ve been on a multi-year journey to digitise our business and drive value not only for our clients, but for our nearly 2,100 advisors. The end-goal to which is a modernised platform that is competitive in the market, innovative, flexible and scalable yet provides a best-in-class, simple and intuitive client experience.”
He added: “Leveraging the Broadridge wealth management platform enhances the capabilities we’ve recently added with other fintech solutions and will enable us to increase advisor productivity, enhance our client experience, and grow our business in the US with a scalable, cost-efficient service model.”
Tim Gokey, CEO of Broadridge, said: “We are excited to have RBCWM US join our industry leading wealth platform to optimise productivity for advisors, create richer experiences for clients, and digitise enterprise-wide operations.”
He added: “As we renew and expand our relationship, we look forward to continuing to work with RBC to innovate and win amidst accelerating changes in wealth and investment management.”
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