Apex partners to rebrand VCP Advisors 16 September 2021UK Reporter: Rebecca Delaney
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Apex Group has partnered with VCP Advisors to form Apex VCP, a combination of VCP’s alternative asset management advisory services and Apex’s single-source solution.
The centralised solution encompasses depositary, custody, digital banking, fund administration, middle-office and corporate services, as well as a digital marketing platform and an ESG ratings and advisory solution.
As a provider of financial, advisory and capital raising services, VCP’s rebrand will retain the firm’s experience working with both close-ended and open-ended funds in a range of asset classes, such as private equity, private credit, venture capital, infrastructure, real estate and hedge funds.
This partnership continues Apex’s strategy of expansion in global fund marketing and distribution services, having recently acquired ARM Swiss Representatives and Senasen Group.
Commenting on the partnership, Peter Hughes, CEO and founder of Apex, says: “We are pleased to be partnering with VCP to bolster our service capabilities in the placement agent space.”
“The team has an impressive understanding of their clients’ investment strategies and portfolios. By joining forces with our group, collectively we are strategically placed to offer these managers the services they require, delivered globally by a single provider.”
“We are excited by the partnership with Apex Group and the ability to leverage their global reach, high-quality service offering and institutional client base to provide our clients with access to compelling opportunities in the alternative investment sector,” adds Henry Talbot-Ponsonby, CEO and co-founder of VCP Advisors.
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