GBST launches Equate in UK 13 September 2022UK Reporter: Lucy Carter
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Financial services technology and digital solutions provider GBST has expanded its Equate services into the UK.
Equate works with existing processes, providing tools and calculators for lending, wealth, and insurance. These can be designed to fit client branding and can be integrated into websites for customers.
The suite improves client engagement, lead quality, and conversion rates, the company says.
Already available in Australia and New Zealand, and launched in the US and Canada last year, Equate has more than 100 clients.
Robert DeDominicis, global CEO at GBST, says: “Geographical expansion into the UK market with our Equate solution is a logical next step for GBST, as we already have a strong track record and proven delivery experience in the region. We service several leading wealth management organisations across the UK that use our Composer back-office platform for investments, pensions, annuities, and bonds, and see a growing need and opportunity for our digital products and services as well.”
Brianna Dobing, head of digital at GBST, adds: “Equate is designed to help empower people to make informed financial decisions and enhance their digital experience with powerful calculation engines and interactive tools. Our calculators can enable a user to understand the costs of purchasing a first home, compare different loan scenarios based on income and expenses, or understand how much pension income could be achieved in retirement.”
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