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  3. Avenue picks Sterling for trading tech solutions
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Avenue picks Sterling for trading tech solutions
28 October 2022 Brazil
Reporter: Lucy Carter

Image: Mariana Ianovska
Digital brokerage service Avenue Securities (Avenue) has selected trading technology solutions provider Sterling Trading Tech (Sterling) to support Brazilian investors trading in US markets.

Based in the US, Avenue allows Brazilian retail investors to trade securities on US exchanges. The company has worked with more than 600,000 Brazillian investors since its inception in 2018.

Avenue will use Sterling’s trading platforms, order management system and a post-trade risk and margin system. The company will be able to integrate US equities into their backend infrastructure, and plans to expand to options trading in the future.

Alexandre Artmann, chief operating officer at Avenue, says: “To unlock the full potential of the US market for Brazilian investors, we knew we needed to find a fully integrated solution. Sterling’s cutting-edge technology and unparalleled reputation drew us to the firm, and we are excited for this partnership to take our US equities offering to the next level.”

Andrew Actman, managing director for business development at Sterling, adds: We designed the Sterling ecosystem to cover the full trade lifecycle. We are pleased to help Avenue expand their business and their offering to investors for them to fully participate in the US market.”
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