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Anthony Edmonds appointed country head at Apex
26 July 2023 New Zealand
Reporter: Lucy Carter

Image: LinkedIn
Apex Group has appointed Anthony Edmonds as country head for its New Zealand division.

The appointment follows Apex’s acquisition of Implemented Investments Solutions, founded by Edmonds, alongside InvestNow and investment administration firm MMC in 2022.

In the role, Edmonds will be responsible for overseeing the distribution of the company’s single-source solution to New Zealand clients.

Edmonds has three decades of experience in the industry, most recently serving as executive director at FundRock. He spent more than 12 years with the company, holding a number of directorial roles.

Commenting on his appointment, Edmonds says: “Through Apex’s global solutions and reach, we can provide our clients with a single-source solution for all the services they need so they can focus on adding value through their investment decisions or growing their business by distributing funds efficiently.

“As a management team, our collective focus is supporting the talent we have within each of our six existing business lines, ensuring we leverage Apex’s global technology-enabled solutions, while also recognising the unique needs of the New Zealand market and our significant local client base.”

Peter Hughes, Apex CEO, adds: “Our local footprint is significant, reflecting that we support more than one million New Zealanders through our registry services and provide unit pricing and fund accounting services for KiwiSaver schemes and PIE funds who collectively have more than NZ $130 billion of assets, and our InvestNow platform having more than 30,000 clients alone.”
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