Alltrust launches white-label platform using Platform One custody and technology
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Alltrust launches white-label platform using Platform One custody and technology 08 November 2023UK Reporter: Jenna Lomax
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Platform One has partnered with pension provider Alltrust to launch a white-label investment and custody platform in the UK.
Alltrust has launched the initiative to enhance the operational efficiency and service delivery of its platform for both intermediaries and clients.
The platform will provide them with brokerage, custody and pension administration services as well as front- and back-end technology. Businesses can plug into any of the core services to create their own system.
The partnership facilitates Alltrust products, including Simple SIPPs, Full SIPPs as well as family pension trusts and small self-administered schemes.
James Floyd, managing director of Alltrust, says: “This white-label solution presents a client-centric offering that notably enhances our value proposition. It bolsters our commitment to supporting independent financial advisors and clients with efficient solutions, which are fundamental to our business strategy.”
Alex Cowan-Sanluis, CEO of Platform One, adds: “We’re known for our UK wrap platform but, as this fantastic partnership with Alltrust shows, we also have the flexibility to provide our services in myriad ways for businesses across the wealth management and financial services spectrum.
“This arrangement showcases our ability to help businesses launch propositions using the modularity of our technology. Our software-as-a-solution offering is growing from strength to strength as we continue to prove ourselves at the forefront of wealth technology.”
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