Al Jabha rebrands for growth 01 April 2011Mauritius Reporter: Ben Wilkie
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Mauritian fund administrator Al Jabha has gone in for a rebranding exercise. It will now be known as Aurisse International, or simply-Aurisse. It has also moved its offices to Ebene Cyber City.
Rohit Ghai, CEO of Aurisse International, commented: "The Al Jabha Group has moved into new markets like Bermuda, Cayman Islands, and the British Virgin Islands, with expansion into Europe and the Far East on the radar. In view of this, we felt the need to identify ourselves as a global brand, a global name that reflects our ambitions of expansion and our commitment to provide quality services to clients worldwide. Aurisse is the result of this need.
Mukesh Choradiya, Director and CFO, added: “Rebranding is a step forward for us. We are confident of exceeding our targets, both in monetary terms and more importantly, in client satisfaction.”
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