TradeKing, a nationally licensed online stock and options broker, has implemented SunGard’s MarketMap market data solution. This platform will deliver multi-asset, real-time streaming, historical prices, reference data, news, corporate actions information, symbology and other key market data to support the firm’s new active trading platform.
With the market volatility investors have witnessed in recent years, streaming tools help keep clients on top of market movements and offer real-time stock and option screening capabilities to support quick decision-making. Utilising MarketMap’s streaming data, TradeKing’s new active trader offering is an online trading platform built to provide users with real-time streaming market data and a flexible trade ticket. With MarketMap, TradeKing’s clients have streaming access to real-time pricing, intraday ticks, gainers/losers/most actives, greeks and options chains, as well as an aggregation capability and access to symbology support.
Dan Raju, chief information officer at TradeKing, said, “We needed a robust streaming data solution to support our new platform and provide rapid implementation flexibility. MarketMap’s high quality, global data coverage and reliable and scalable infrastructure will help us deliver a superior trading experience for our clients. MarketMap will also help us increase client touch points by providing a solid framework for expanding MarketMap to our client Web and social media offerings.”
Robert Jeanbart, global head of SunGard’s MarketMap business unit, said, “Leveraging multiple solutions from the MarketMap product portfolio will allow TradeKing to gain access to high-quality, streaming data for its retail brokerage offerings, while helping it realize immediate efficiency gains through our comprehensive cross-symbology solution, configurable data flows, and lower bandwidth requirements. This can help TradeKing reduce its total cost of ownership and market data expenses.”
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