Estrella joins XSP 12 July 2011New York Reporter: Justin Lawson
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Esmeralda (“Emy”) Estrella has joined XSP as Marketing Communications Specialist based in the New York office. In this new role, she will be responsible for helping to further promote the XSP brand through a variety of Marketing and Communications programs.
Prior to joining XSP, Estrella worked in Corporate Marketing at Broadridge Financial Solutions/Ridge Clearing, where she was responsible for helping to develop e-marketing strategies that included social media marketing, search engine marketing and marketing automation. She was also involved in redesigning the Company’s website; researching and testing new technologies to improve sales and marketing efforts; maintaining and updating sales collateral; editing press releases and organizing logistics for industry events spanning several international departments.
“We are delighted that Emy has joined XSP during such an exciting time with so many new developments and initiatives on the horizon,” said Wendy Chan, Senior Director and Chief Marketing Officer at XSP. “Emy brings fresh ideas, strong marketing and communications skills and genuine enthusiasm to this new role. Social Media Marketing is among her many talents and an area which XSP is further developing – not only as a vehicle to promote our branding and messaging, but also as a tool that can be integrated into our XSP GO!™ product offering. By leveraging the power of social media, it provides market practitioners with another channel of communications for Corporate Actions processing. Emy is a welcome addition to the team and we wish her much success in her new role.”
Estrella holds a Bachelors’ degree in Marketing from Rutgers, the State University of New Jersey – Rutgers Business School.
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