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"Superfund" solution launched in Australia
01 November 2011 Southport
Reporter: Anna Reitman

Image: Shutterstock
Superfund Wholesale has announced the launch of its ‘white label’ service, which allows financial advisors to maintain complete control over clients' self-managed super funds (SMSFs) to simplify fund administration.


Company director Kevin Nicol said the service is designed for SMSF professional advisors to simplify the setup process and ongoing administration without losing clients to a third party administration provider.



“Unlike some other SMSF administration services that outsource the administration work off-shore, Superfund Wholesale uses industry leading software to deliver unparalleled efficiencies and support to the professional, while allowing them to maintain all communication with their client and full control and management of the client’s funds," he adds.


Completely cloud based, the Superfund Wholesale system provides advisors with a simple automated process for SMSF establishment, fund administration, auditing services, trust deed upgrades and round-the-clock online reporting as well as strategic advice and technical help.
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