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Citi/Aviva/Bravura deal is in the bag
03 June 2013 London
Reporter: Georgina Lavers

Image: Shutterstock
Bravura Solutions has completed a project with Citi and Aviva to incorporate its Bravura hosted wrap platform and full range of financial products into Aviva’s integrated online system for advisers.

In this new project with Aviva, Bravura provides all the interfaces between the wrap platform, the respective internal Aviva systems and a number of different adviser back office software applications. Citi provides administrative services including an end–to-end outsourcing solution to power the Aviva wrap platform, using Bravura’s technology.

Aviva’s head of platform development & e-commerce, Billy Burnside, said: “Technology plays an important role in helping advisers adjust to a post-RDR world, with the use of platforms an ever increasing part of advisers’ businesses."

"In recognition of this, we worked closely with our platform partners, Citi and Bravura, to devise our integrated online adviser platform which brings together the benefits of the Aviva Wrap platform and the ‘Aviva For Advisers’ website, which currently serves the needs of over 35,000 advisers.”

Tony Klim, the CEO of Bravura, said: “Having built a close working relationship with Aviva over the last five years, and providing the technology that powers its wrap platform offering, we were pleased to support Aviva in its vision to deliver an integrated online system for advisers."

"Our team worked with Aviva to identify the core areas of functionality and integration that would provide the strongest business benefits and most enhanced user experience."

“The result is a portal that allows advisers to view and manage all their existing clients’ holdings together in a single place, including all wrap platform portfolios, investments, protection and retirement planning products—with the complexity of integration completely hidden to end users.”

Nick Stebbing, head of OpenWealth EMEA, securities and fund services at Citi, said: “As the platform market continues to mature, delivering scale and industrial strength will become ever more critical to the success of platform providers. Citi is delighted to work with Aviva and Bravura to deliver these key milestones in supporting Aviva’s ongoing growth and success.”
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