Pershing’s portfolios put focus on innovation 12 January 2015Jersey City, NJ Reporter: Stephanie Palmer
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Pershing has introduced its new template for portfolio reporting, with a new design offering a clear, comprehensive, effective, and intuitive system for wealth management and advisor clients.
A subsidiary of BNY Mellon, Pershing offers valuation reports that will now include a personalised colour-coded booklet presenting information on portfolio breakdown, top contributors and transaction history.
Reports will include a ‘portfolio at a glance’ page offering a brief overview of financial position, and a customised market commentary. Content can also be tailored to an advisor’s corporate identity and a specific end user, with individual branding available.
The redesign came about after focus groups with advisor clients revealed a desire for detail, clarity, and high quality presentation. Specifically, clients demanded colour signposting and a more creative use of graphics for illustration.
It also addressed speed and cost efficiency, offering soft copy contract notes within two-and-a-half-hours of a trade being booked and a paperless reporting option.
Kevin Bonar, CEO of Pershing, said: “When we produce valuations, we are directly representing our clients to the end investor so it is vital that the service we provide is of the highest standard. Intuitive design helps clients make informed decisions, as well as strengthening trust in their advisers. Our updated reporting system allows for clear, transparent and professional documents that are designed with the user experience firmly in mind.”
He added: “Since branding, identity and client ownership are so important to our clients, the ability to fully customise the white-label report is a crucial component of the updated system. The intuitive ordering and level of information, which progresses from overview to account level holdings, provides invaluable analysis and has been very well received by clients.”
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