SWIFT appoints new head of market initiatives 12 March 2015New York Reporter: Becky Butcher
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SWIFT has appointed David Lefferts as managing director of market initiatives for the Americas.
Lefferts was most recently a member of the management team at Markit, where he held product development, cross-product strategy, and senior business development roles.
In his new role, he will be responsible for ensuring that SWIFT’s products and services continue to evolve to meet customer requirements that are changing rapidly as a result of market, regulatory and technological developments.
Chris Church, CEO for the Americas and global head of securities at SWIFT, commented: “Lefferts will be a tremendous asset to our team, bringing a deep understanding of our customers and our community.”
“I look forward to working closely with Lefferts as we define and execute our overall go-to-market strategy for the Americas region,” he added.
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