SunGard’s MarketMap to cover more ground 23 June 2015New York Reporter: Stephanie Palmer
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SunGard’s MarketMap data solution has been enhanced to include additional social sentiment, reputational risk, short interest and research content.
The solution connects wealth managers, advisors and traders to service providers to help them find new opportunities and to react quickly to market changes and client needs. It can also help firms to differentiate their offerings from competitors.
New content includes: Heckyl, which tracks changes in the mood of the market, anticipating changes before price fluctuations begin to take effect; RepRisk Index, designed to quantify reputational risk exposure related to environmental, social and governance issues; and the BATS One Feed, which offers a view to reference quotes and trade data from all four BATS US equities exchanges.
It also offers access to SunGard’s Astec Analytics Borrower Activity Rating, which identifies the most borrowed stocks using an indicator of short interest.
Douglas Taylor, founder and managing partner of Burton-Taylor International Consulting, said: “Market data is readily available. The differentiating value for a market data provider is to help its clients extract unique or unusual insights that enable them to uncover new market opportunities.”
Harald Bina, head of product management for SunGard’s global trading business, added: “There are enormous opportunities to dig deeper and wider to leverage broader access to unique value-add content and provide more value to customers.”
“Such insights can lurk in all sorts of places currently present in existing platforms but are yet to be discovered. SunGard’s investment in unique content helps provide more advanced tools to make the data more relevant to meet more sophisticated client demands.”
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