Doorda has partnered with Point Sigma in an effort to broaden the reach of analytics to all decision makers and create competitive advantage for clients.
Through this collaboration, the companies are now able to test hypotheses around end-customer demographics, geographical, property and affluence data through self-service visualisations that are set up automatically without needing input from experienced data practitioners.
Leo Pape, CEO of Point Sigma, says: “Data is one of the most valuable assets for any organisation, yet few manage to unlock the full power it holds. Modern AI is still constrained by the demand for impeccably curated datasets, and particularly falls short in data analytics applications.
“Point Sigma applies AI to understanding raw business data, empowering users to effortlessly explore data,and enabling quick, informed decisions that drive value for its organisation, stakeholders and customers.”
Clifford McDowell, CEO of Doorda, comments: “The universe of public data is expanding and evolving, and it is imperative for companies to associate that vast variety and volume of data with their other data to swiftly drive transformative insights and business outcomes.”
