WisdomTree Investments has partnered with custody technology platform Fireblocks to launch its mobile app, WisdomTree Prime.
WisdomTree expects to launch a small-scale version of the product in the summer of 2022, with a larger rollout targeted for later in the year.
WisdomTree Prime will provide users with an additional layer of security associated with the management of their private keys for transacting in crypto assets including bitcoin or ether and tokenised versions of physical assets, such as gold.
As part of the mandate, WisdomTree Prime plans to integrate Fireblocks with WisdomTree’s existing technology stack, including Securrency, a blockchain infrastructure technology provider.
Individual digital asset wallets available to users of WisdomTree Prime will include multiple operational and security controls.
The launch is expected to mark the continual roll-out of new products and services available through WisdomTree Prime, including debit cards and other financial services offerings.
Will Peck, head of digital assets at WisdomTree, comments: “Fireblocks is a leader in next-generation custody technology, and we are thrilled to work with them. WisdomTree is focused on building on our heritage as a trusted asset manager to provide customers a secure and user-friendly experience when they download and use WisdomTree Prime.”
Michael Shaulov, CEO of Fireblocks, says: “Fireblocks lets fintech apps and platforms enjoy the best of both worlds – having the most secure way to store assets in storage or transfer and gaining access to the most robust network of blockchain ecosystems.
“We are excited for WisdomTree Prime’s upcoming integration with Fireblocks and, together, look forward to powering the next wave of fintech products and services.”
