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UK retail investors demand emissions data, Kana Earth study says


19 January 2023 UK
Reporter: Lucy Carter

Generic business image for news article
Image: vahit/stock.adobe.com
Only 22 per cent of UK retail investors are aware of the carbon footprint of their stock market-related investments, despite 60 per cent wanting to know the impact of their investments, a recent study from Kana Earth has found.

69 per cent of those surveyed want carbon footprint data to be provided by fund managers.

However, the current data made available is ‘excellent’, 36 per cent said, with a further 37 per cent reviewing it as ‘good’ and 28 per cent calling it ‘average or poor’.

In 2023 Kana Earth is launching an open ledger and investment platform for UK developers and landowners to list, manage and promote their carbon offsetting projects. Through this, the company aims to improve transparency, promote ethical returns and reduce carbon emissions.

Andy Creak, CEO and co-founder of Kana Earth, says: “Fund managers are coming under increasing pressure from investors to disclose the carbon footprint of their funds, and also what they are doing to manage this. Those that don’t take this issue seriously run the risk of losing investors to fund managers who do.

“However, the good news is that for those fund managers providing this information, the majority of their retail investor clients rate it as excellent or good.”
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