Link Fund Solutions is preparing a digital portal for investors in order to enable them to buy directly into its funds.
It is expected that the portal will be launched at the end of the year. Some of the funds that it supports are a cheaper alternative to fund platforms, which will give investors access to a range of funds in exchange for fees.
Peter Hugh-Smith, managing director at Link Fund Solutions, said: “We are developing a comprehensive investor portal –Fund Management Centre- to enable investors to buy, sell, and easily obtain information about their funds from an individual fund manager.”
He added: “Investors who still want to access multiple funds from different managers will still go to platforms, but an increasing number of investors don’t want this choice, they don’t want to use it, but they still pay for it.”
“At the moment, the majority of retail and adviser flow goes through platforms, but we expect this to evolve with a number of alternatives to platforms emerging especially for investors buying solution products such as multi-asset and risk-rated funds.”
He concluded: “This is a potential opportunity for us and something we are currently exploring.”
