Sionic, a global financial consulting firm, has released the results of its survey investigating the future of client reporting within the asset management industry.
The study is sponsored by Instinct Digital and co-authored by Sionic asset management specialists Clare Vincent-Silk and Rebecca Gashi.
More than 50 firms across the asset management industry took part in the survey, which found that 72 per cent of asset managers want to provide their clients with a unified experience through their client journey across marketing, sales and client servicing.
The survey also showed that an equal number of asset managers want to supply clients with bespoke reports tailored to their specific requirements and the ability to interrogate their underlying investment data.
Despite a significant gap between asset managers wanting to provide a seamless digital experience and those actually currently doing so, 70 per cent of asset managers agreed that it is vital to have harmonised reporting standards across physical and digital outputs, and are either creating or considering how to implement a digitalised model.
Speaking on the results, Vincent-Silk comments: “Our findings show the asset management industry at the start of a surge in the digitalisation in client communication. But it also shows that firms are operating at very different speeds when it comes to the adoption of digital.”
