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  3. IG acquires Freetrade
Industry news

IG acquires Freetrade


20 January 2025 UK
Reporter: Clelia Frondaroli

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Image: SAISUPAWKA/stock.adobe.com
IG has acquired Freetrade, a self-directed investment platform, in a bid to strengthen the company’s UK trading and investments offering.

The acquisition of Freetrade will allow clients to access a wider range of products, including global stocks and ETFs, treasury bills, and proxy voting, the company says.

Additionally, Freetrade has emerged as one of the UK’s fastest growing subscription-based investment platforms. By attaining the company, IG expects to be able to broaden its addressable market to new customer segments and capabilities in the region.

Viktor Nebehaj, CEO and co-founder of Freetrade, comments: “This is an exciting opportunity to accelerate our growth and delivery of new products and features on our award-winning platform. IG’s vision for Freetrade is closely aligned with our own and its backing will be of huge benefit as we continue to scale the business.”

Freetrade will continue to operate as a commercially standalone business under IG, maintaining its branding and existing management team.
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