Apex Group, a global financial services provider, has appointed Henk Pieter van Asselt to the role of Apex Ambassador as part of its new strategy.
The ‘Ambassador Strategy’ will draw on the experience of senior executives in the industry to support the company’s commercial development.
As an ambassador, van Asselt will draw on his global network built during his career in the financial services industry, to support the growth of Apex’s new and existing client relationships.
He brings more than 20 years of international experience in the financial services industry and has experience in leading and implementing sustainable revenue growth strategies.
At Apex he will report to Renaud Oury, chief revenue and data officer.
During his career, van Asselt spent a decade as a member of Intertrust Group’s management board and executive committee, latterly as chief commercial officer.
In this position, van Asselt played a role in driving sales growth and the integrating of over 12 global acquisitions and eventual Euronext initial public offering of the Intertrust business.
Prior to this, he held senior management roles in the banking industry, including various international roles for Fortis Bank and ABN Amro.
Most recently van Asselt was external senior advisor to global consultancy Bain & Company on mergers and acquisitions transactions for the financial industry.
Commenting on his appointment, van Asselt says: “I am excited to be taking on this role with Apex which has developed an impressive business model. In recent years I have watched the company’s impressive growth trajectory with great interest, and look forward to contributing to and being part of the group’s unique journey and continued success.”
Renaud Oury, chief revenue and data officer at Apex Group, adds: “We are pleased to welcome Henk Pieter van Asselt as an ‘Apex Ambassador’. With his notable connections and experience, he will play a key role in supporting our strategic goals by effectively communicating our unique value proposition in the market. I look forward to working closely with van Asselt and the valuable experience and knowledge he will offer as we drive organic business growth in 2021 and beyond.”
Apex has also made four senior appointments in its corporate solutions business. Apex’s corporate solutions team provides clients with capital markets, corporate services, private client and family office services, business services, ESG Ratings & Advisory and compliance services.
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