Crestbridge has appointed Cheryl Bai as director, head of funds UK. Based in London, Bai will lead the UK funds team and contribute to the expansion of Crestbridge’s UK private equity and real estate fund services.
Bai will help Crestbridge drive expansion and growth in the private equity, venture capital, private debt, and real assets space.
Bai joins Crestbridge from SS&C Technologies Holdings, where she was responsible for leading a large client services team in multiple jurisdictions and servicing an extensive portfolio of private equity clients.
Prior to this, Bai held roles at IQEQ and Augentius, where she managed large teams and focused on delivering client service.
Bai’s appointment follows a period of rapid expansion for Crestbridge over the last 12 months, both in the UK and around the world.
During this time, Crestbridge has opened offices in New Jersey, New York and Dublin and made several strategic senior hires, of which Bai’s is the latest.
Alex Di Santo, group head of private equity, says: “Through her work with some of the world’s largest private equity and real estate fund managers Cheryl [Bai] brings exceptional industry experience and it’s a pleasure to welcome her to the Crestbridge team.”
Bai comments: “I’m delighted to join Crestbridge at this exciting time, a team with a proven track record of high-quality outcomes for its clients. Our collective focus on the needs of our clients’ businesses paired with our tech-enabled approach will allow our clients to focus on their own goals of providing the best possible returns to their investors.”
