LiquidityBook bolsters buy-side sales leadership
21 April 2022 US
Image: TTstudio/adobe.stock.com
LiquidityBook, a provider of cloud-native buy- and sell-side trading solutions, has appointed Bryon Cole as director of buy-side sales, based in the firm’s New York office.
In his new role, Cole will report directly to head of global buy-side sales, James Baxter.
Cole will assume responsibility for encouraging the continued expansion of the firm’s buy-side client base as part of its wider global growth strategy. He will also help expand the functionality of LiquidityBook’s portfolio, order and execution management system, LBX Buy-Side.
Cole most recently held the position of director of sales and business development at GLS Fund Services, where he was responsible for leading all sales and business development initiatives for GLS’ data and intelligence products, as well as building a streamlined proprietary trading application.
Other previous roles in the capital markets technology space include director of US sales at ENSO Financial and equity finance manager at Pequot Capital Management.
Commenting on the appointment, LiquidityBook CEO Kevin Samuel says: “Adding Bryon to our ranks illustrates our commitment to delivering solutions purpose-built to meet the needs of buy-side firms around the world and up and down the assets under management scale.
“As we continue to pursue an ambitious growth trajectory, bolstering our team with seasoned professionals who are intimately familiar with the needs of our clients has become more important than ever. Bryon will undoubtedly play a significant role in LiquidityBook’s success as we look to achieve these key goals.”
Cole adds: “I am excited at the prospect of working with the forward-thinking team here at LiquidityBook. The firm combines cutting-edge technology with industry-leading functionality and a strong commitment to client service, making it a true industry leader. I look forward to playing a part in its success.”
This appointment follows LiquidityBook’s recent hires in its sell-side solutions and operations team.
In his new role, Cole will report directly to head of global buy-side sales, James Baxter.
Cole will assume responsibility for encouraging the continued expansion of the firm’s buy-side client base as part of its wider global growth strategy. He will also help expand the functionality of LiquidityBook’s portfolio, order and execution management system, LBX Buy-Side.
Cole most recently held the position of director of sales and business development at GLS Fund Services, where he was responsible for leading all sales and business development initiatives for GLS’ data and intelligence products, as well as building a streamlined proprietary trading application.
Other previous roles in the capital markets technology space include director of US sales at ENSO Financial and equity finance manager at Pequot Capital Management.
Commenting on the appointment, LiquidityBook CEO Kevin Samuel says: “Adding Bryon to our ranks illustrates our commitment to delivering solutions purpose-built to meet the needs of buy-side firms around the world and up and down the assets under management scale.
“As we continue to pursue an ambitious growth trajectory, bolstering our team with seasoned professionals who are intimately familiar with the needs of our clients has become more important than ever. Bryon will undoubtedly play a significant role in LiquidityBook’s success as we look to achieve these key goals.”
Cole adds: “I am excited at the prospect of working with the forward-thinking team here at LiquidityBook. The firm combines cutting-edge technology with industry-leading functionality and a strong commitment to client service, making it a true industry leader. I look forward to playing a part in its success.”
This appointment follows LiquidityBook’s recent hires in its sell-side solutions and operations team.
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