Broadridge Financial Solutions has expanded its global market intelligence business with the acquisition of MackayWilliams, a specialist European fund market and research firm.
The acquisition will combine Broadridge’s fund data and analytics solutions with MackayWilliams’ insight into European mutual fund trends, brand perceptions and fund selector behaviour.
MackayWilliams provides proprietary sentiment and brand data from annual fund buyer interviews via its solution, Fund Buyer Focus.
According to Broadridge, the acquisition with MackayWilliams will offer clients a more integrated and holistic view of retail and institutional markets across regions.
Clients will now be able to access a fully integrated fund distribution intelligence solution, revealing insights of the European and cross-border fund market.
Dan Cwenar, head of asset management data and analytics at Broadridge, said: “The acquisition of MackayWilliams complements our existing global asset management intelligence offerings.”
“The firm’s team have developed a deep understanding of fund selectors’ buying behaviour across European asset management hubs with extensive historical data and insights to draw on in each region.”
He added: “Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”
Diana Mackay, joint CEO at MackayWilliams, commented: “We are delighted and very excited to be joining the Broadridge family.”
“Having spent two years working cooperatively with the team on our joint distribution dialogues and various Broadridge reports, it is a natural step forward in our relationship and one that enables us to implement many of the service developments that we have dreamed of in our many discussions.”
She added: “The synergies between our two businesses offer huge opportunity for expanding our coverage, developing new data and insights but, above all creating an enhanced service for our clients.”
